Our Angles
Straight from the minds of our talented consultants.
Matt Shumer says the sky is on fire. What should you do about it?
Matt Shumer’s X post on the near-term implications of AI has more than 80M views and has attracted wide-spread press coverage. In this response Refractis’s own James Todd seeks to sift the hype from the reality.
Stop the trAIn, I want to get off!
The artificial intelligence revolution has arrived with the subtlety of a freight train at full throttle. Across boardrooms and IT departments worldwide, there's a palpable sense of urgency to "do something with AI.” The fear of being left behind is real, the competitive pressures are mounting, and the promise of efficiency gains is tantalising. But in this headlong rush toward an AI-enabled future, are we moving too fast for our own good?
AI: The only way is ethics
Rapid advances in machine learning technology have broadened both the capability and the ubiquity of AI systems. But how can we be sure that the machines are reaching fair conclusions and what safeguards should be put in place?